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社長日記

NO.67:「目標立案」

2009年10月11日 【社長日記】

 

みなさん、こんにちは。
台風18号による被害はなかったですか?
私は、台風当日(8日未明)は、研修講師で豊橋に宿泊していましたが、
ホテルの部屋の窓にたたきつける暴風雨の音で、全く眠れませんでした。
 
台風は喜べませんが、久しぶりの台風の上陸(愛知県)ではなかったかと思います。
私が子供のころには、9月から10月にかけて、必ず台風が来ていたように
記憶しています。
 
最近は、台風の数が減る一方で大型化しているような気がします。
これも、気候変動が影響しているのでしょうか。
 
とにかく、人間は何事も規則正しく生き、自然の摂理や法則にしたがっていくほうが、
本来の姿と確信します。
人間は自然を強引に変えようとしたり、便利な生活を望めば望むほど、
いつか大きなしっぺ返しを食らうと思います。
 
そのような意味で、私はダム建設なんかは反対です。
人間は、もっと自然を敬い、その中で生かされているという感覚を持つべきだと思います。
 
それでは、ブログ第67号は、「目標立案」についてです。
 
●「目標立案」
定義) 経営理念、ビジョン、経営方針をもとに、組織が達成すべき目標を具体的に設定する。
●行動例でチェック)
1.事前にメンバーを集め、目標設定に向けた課題や障害についてヒアリングしている。
2.市場動向や環境変化に応じた目標を具体的に立てている。
3.設定した目標に関連する部署には支援を要請している。
4.設定した目標についての説明を詳細に行い、メンバーに浸透させている。
 
目標を持つことは、すばらしいと思います。
仕事でもプライベートでも構いませんが、一つでも目標を持つとよいですね。
きっと、目標を持った人は、今の動き方、考え方が変化し、成長できるものと考えます。
 
ただし、目標の持ち方や水準が問題になります。
目標の持ち方に問題がありますと、途中で挫折したり、消化不良をおこしたり、
場合によっては、自己嫌悪に陥ります。
 
私は、通常の経営環境の中では、高い目標として120%くらいの目標を確実にやりきることが、
よいと考えています。
それ以下ですと、成長が望めませんし、それ以上ですと消化不良を起こす可能性があります。
 
とは言っても、120%の目標達成は、今の経営環境では物凄い目標かもしれません。
120%を確実に毎年やりきる。
毎年、前年に比べ20%アップしていきますから、数年経つとすごいことになるのは
理解していただけると思います。
 
私は120%というのは、意識してしっかりやれば、必ず達成できる水準ではないかと思います。
達成感も得られます。
 
200%とか300%とかの話は、例えば会社の創業時や製品・サービスの販売が伸びている
とき、経営環境がよほど良いときなどは、達成可能なときもあります。
組織や市場が成熟していたら、かなり達成困難な数字ではないかと思います。
 
ただし、どうしても200%、300%の目標を達成し、競争優位に立ちたい場合は、
発想と戦略を抜本的に見直すことです。
これは、個人や上司の地道な努力ではなしえないことで、戦略の問題です。
 
最後に、目標立案は、数値だけの問題ではなく、経営理念やビジョンにそった
方法論も多く含まれることも忘れてはいけません。
 
方法論を無視し、ただ単に数字に走ると、従業員のやる気を削ぎ、
社会から批判を浴びることになります。
 
次回は「戦略構築」です。
 
 
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