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社長日記

NO.68:「戦略構築」

2009年10月19日 【社長日記】

 

よい天気が続きますね。
まさに、晴天の秋晴れです。気持ちがいいです。
 
デライトでは今、社会保険労務士法人の会社案内冊子を作成しています。
冊子の表紙のキャッチコピーは、
「感動の労務管理を実現する」
「企業と社会保険労務士の新しい関係」です。
 
感動の労務管理?
これは何?ということですが、
 
一言でいえば、感動とは、経営者と思いをともにし、誠実・愚直に取り組むということです。
労務管理とは、
1.   経営者や管理職が従業員のやる気を引き出し、信頼関係を築きながら
2.   従業員が気持ちよく働くことができる環境を整え
3.   チームワークをもって経営目標を達成し、経営理念を実現すること
と考えます。
 
「感動」の「労務管理」、この二つのキーワードを意識して、
これからメンバーと一緒に実践し、組織と人の成長に貢献していきたいと
と考えます。
 
それでは、ブログ第68号は、「戦略構築」についてです。
 
●「戦略構築」
定義) 競争を優位に進めるための枠組みやしくみをつくる。
●行動例でチェック)
1.ターゲットとする市場や顧客を絞り込み、経営資源を集中させている。
2.競争に勝つための経営資源を把握している。
3.競合先の強みや弱みを徹底分析し、自社の競争優位はどこにあるかを明確にしている。
4.枠組みや仕組みづくりに係わる法律や規制について、徹底的に研究している。
 
戦略構築で、私が一番大切だと考えるのは、上記定義にもあるように、
ターゲットとする市場や顧客を絞り込み、経営資源を集中させることであると
考えます。
 
特に中小企業にとっては、全く当てはまることではないかと考えます。
中小企業にとっては、特定の市場にターゲットを絞り込むことにより、
その市場で優位に立つ(市場占有率を取る)ことが、最高に賢いのではないかと
考えます。
その結果、会社の利益率は高くなり、社員も自社に対して誇りがもてます。
 
中小企業はいつも売上・利益・雇用などに不安があります。
したがって、経営者はあれもこれも手を出し気味になってしまいます。
特に、企業を創業した当時は、そうなりがちですね。
 
特定の市場にターゲットを絞り込み、とことん社員の能力をつぎ込む。
このことにより、誰にも負けないノウハウやコア技術、サービスの形態が生まれます。
これが中小企業の最も重要な生きる道ひとつであると確信します。
 
 
次回は「方針策定」です。
 
 
 
 
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